SBS 6 ordered in 2008 a design and feasibility study to investigate their offer for the Digital TV market in The Netherlands.
Zappware responded with a design and consultancy service which resulted in a phased implementation plan, focusing on a Digital Teletext service initially and gradually evolving into the application of red-button interactivity in a later phase. Zappware also assisted SBS 6 in their contacts with DTV operators in The Netherlands to discuss the business models and the technical feasibility of implementing this plan.