Operators need to live on the cutting-edge to give subscribers the content they want to see and an interactive experience they can fall in love with. Matrix is the next-generation iDTV platform that delivers with a unique set of benefits that helps increase viewer satisfaction and brand loyalty:
Matrix is easily deployed into nearly any environment and provides a robust interface your viewer can use to access a huge number of assets and apps — all just a few clicks away.
Zappware's patented iView management system is the operator's brain behind the scenes, providing complete control over branding elements, targeted marketing programs and a host of services designed to drive revenues and reduce subscriber churn. And Matrix's heavy reliance on graphics for browsing , as opposed to textual lists, is the ideal solution for managing and navigating the rapidly increasing deluge of viewing choices that the Internet has made available.
Matrix uses a slick combination of visuals and content descriptions to power search functionality for browsing assets in applications such as the electronic programming guide, a personal video recorder or video on demand. For example, movie selections are selectable from a presentation of the original movie posters or by searching contextually using a virtual, on-screen keyboard.
Show your subscribers the future, today, with Matrix.